I write health-related stories for Bucks County Magazine; here's my latest. Great cause and wonderfully innovative approach!

An excerpt:

Pine2Pink is a 501(c) (3) non-profit organization launched in the fall of 2018 with (as Keith says) “an idea and nothing more.” Through a wildly creative, multi-faceted approach, it raises money for the benefit of local women in breast cancer treatment and recovery.

The highlight is the annual October-long “experience” (coinciding with Breast Cancer Awareness Month) during which Doylestown’s Pine Street is changed to Pink Street, exterior lights are turned pink, and “virtual” pink ribbons are hidden throughout the town for the community to find (more on that later). All of this, while fun, has a serious purpose—to drive donations from both businesses and individuals, with 100 percent of the proceeds going toward the cause.

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